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Showing posts from September, 2024

Office Vacancy and the Fall of the Traditional Office

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Even four years out, we’re still talking about how the 2020 COVID-19 pandemic has shaped the workplace. It changed our lifestyles. It changed the way we work. Most of all, it changed the future of work and posed a new problem – office vacancy. For a while, employees who were required to return to work early on, worked behind protective barriers, divided workstations, and staggered attendance policies to limit the amount of people in a space at one time. For those who were a part of the workforce during that time, it was a different experience. It was a time of many unknowns. There was a moment in time when we didn’t know if we would ever return to what we remembered as “normal”. However, even with the progress we’ve made returning to that norm, there’s a lot that the pandemic left its mark on. There’s a lot of talk about the hybrid model and how companies across many industries are adopting it. Automation, technology, and practices implemented out of necessity, have made working remot...

Top 5 Materials Used in Office Design

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Like with most things, trends come and trends go. Office design is no different. Whether it’s new aesthetics, new designs, or new materials, there’s always something evolving and getting better. When it comes to office design, business models, employee needs, and company culture play a major part in the trends we see and what actually makes it into the office. When you think about trends, your mind might go to pieces of furniture or office layouts. However, trends extend much further than that, such as the materials used in office design. The materials used in the office can reflect much more the preferred aesthetics. Materials such as sustainably sourced wood or PVC-free vinyl flooring can reflect the company culture, and commitment to social responsibility, and even set the tone or mood for the workday. The choices of materials are virtually endless. From color, to feel, to appearance, to sustainability, there really is something for every company and its employees. But do materials...

How to Create Employee Loyalty to Your Brand

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Your brand is one of your most powerful assets. Your brand tells existing and potential customers what your business is about. It makes your company instantly recognizable in the marketplace. It creates associations between what customers require and your ability to fulfill those requirements. You spend countless hours and dollars investing in your brand—establishing it, defining it, shaping it, and advertising it. But many companies overlook some of the most effective brand management possible: branding your business to your employees to create  employee loyalty advocates within your ranks. It takes one customer interaction with a less-than-engaged employee to sour the brand loyalty you’ve worked so hard to build.  Rewards and outreach to your employees do work, but they must be just as strategic as your customer-facing programs. Beginning with recruitment should be the first step. Build an office that reflects your brand Employee Loyalty with a Clearly Defined Brand ...